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Adidas Ropes In Grassroots Tennis Programme In India

Adidas has launched adidas Creators Tennis Open in India, keeping in line of their brand philosophies of encouraging and nurturing grassroots Tennis on Indian Land.
The league will focus to strengthen the budding tennis players by putting them ahead to participate in such tournaments so that they can scale their talents.
Starting today i.e. 24th January till 27th January, The tennis tournament will deliver a brand new and inspiring concept enabling young tennis players to participate and learn under the guidance of ace Tennis coach, Aditya Sachdeva.
adidas believes in the power of an athlete’s imagination and creativity to make a difference in their game, life and world. adidas Creators Tennis Open will offer an authentic yet enthralling experience to young tennis players and enthusiasts. The four-day tournament will be organised at the Panchsheel Club in New Delhi with close to 250 participants and players between 08yrs-16yrs and men’s singles and doubles.
Speaking on adidas’ commitment on changing the outlook towards the young players, Sharad Singla, Head – Activation, adidas India said, “We believe through sport, we have the power to change lives. adidas creators is one such platform where young creators can unite, explore their creativity and take a step closer to their dream. adidas is committed to nurturing introduce concepts that get established in the sporting calendar for the youth. We are privileged to witness some fantastic tennis from potential stars of the future.”
adidas has consistently invested and created new opportunities to boost and nurture grassroots sports in India, it has inspired athletes through initiatives like the FC Bayern Youth Cup, adidas Tango League, adidas Football The Base and now, adidas Creators Tennis Open.

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